I ordered one of these the moment I saw it, just
over six months ago, and now I can't imagine
living without it. It fits perfectly inside my
(large-ish) purse, and there's a spot for
everything. When I want to switch bags, I just
lift it out and plop it into the next one, with
everything intact. It's soft enough to conform to
the bag, but stiff enough to stay in place and
upright. No more rooting around in the bag to try
to find something; I know right where it will be.
Love the felt as well, and the color can't be
beat. The perfect form-meets-function combination.