I ordered one of these the moment I saw it, just over six months ago, and now I can't imagine living without it. It fits perfectly inside my (large-ish) purse, and there's a spot for everything. When I want to switch bags, I just lift it out and plop it into the next one, with everything intact. It's soft enough to conform to the bag, but stiff enough to stay in place and upright. No more rooting around in the bag to try to find something; I know right where it will be. Love the felt as well, and the color can't be beat. The perfect form-meets-function combination.
Invite.L is a Korean manufacturer of stationery, masking tapes, bags, and other accessories.