Hers Experimental Design Laboratory is a design company in Japan similar to IDEO in the US. Such companies are famous for rethinking and rebuilding common objects in innovative ways. The head designer and president Chiaki Murata envisioned Metaphys as a new stationery concept. Murata-san and Metaphys have extensive design experience and have been involved in projects such as Microsoft Xbox console design, the Hono electric candle and Uzu cyclone vacuum cleaner (both Red Dot Design Award winners). Metaphys continues that creative tradition with its clean and thoughtful stationery line.

The Metaphys Blanc Fabric Cover Memo Pad is a worthy creation of such a fine design company. It challenges many of the famous brands popular today. The binding is made of stain resistant canvas fabric wrapped over cardboard, giving the pad a satisfying texture. But the most attractive part of the pad is its faint, dotted grid lined paper. It’s a dream playground for the creative mind. Sheets of off-white paper are glue-bound and can be easily torn off, and have rounded corners to reduce wear and tear. Different cover colors and sizes optimized for different portable uses are available.