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It's going to take a true pencil expert to understand the common pencil’s dilemma but hang in there as we try and explain. With standard mechanical pencils, as you write the pencil lead is worn down until it is a slanted surface. Each time you write you will get a different experience depending on how the pencil is rotated.
This can cause multiple annoyances:
1. As you start to write you might have a sharp point, but as you continue to write the point is worn down and thus your line widths are not uniform. This can also lead to smudgy and thick lines.

2. If you pick the pencil up and happen to start writing with the tip of the angled point, it is likely to scratch or catch on the paper.

3. The different angles at which the pencil lead comes in to contact with the paper is a common cause of lead breakage.
The Kuru Toga, on the other hand, has a core rotation mechanism that continually rotates the pencil lead as you write. The lead is twisted through a spring-loaded clutch, it works by twisting incrementally every time you lift the pencil up (i.e. during printing words, etc). This allows a uniform wearing of the pencil lead so that it always remains as a pointed tip. Not only does it solve the above problems, but it also gives you an amazingly thin line. You are effectively using only 50% of the lead area that you were previously using with your old mechanical pencil. Thus, a 0.3 mm Kuru Toga will write incredibly thin lines and have less breakage than a standard 0.3 mm mechanical pencil.



01/23/2010
As a Mathematics student I use pencil most of the time and this KURU TOGA is, by far, my favorite
pencil ever. It feels very comfy to write with it as it is very light and the results on the page
are awesome: it looks so clean, uniform strokes and no smudginess. It's been more than a year
since I bought my pencil and I have never broken a lead while writing with it.
I just love it!
12/26/2008
** they restocked! **, I can\'t wait to get my paycheck so I can try this out. If it were any
other pencil, I would wait for the black or blue or silver colors, but right now I don\'t really
care!
11/25/2008
It's neat! It writes a lot finer than regular 0.5mm pencils, and the design itself is very nice
and lightweight. But I think for me, my favorite part is that as you write with the pencil, the
little circular kura toga logo in the clear part of the barrel rotates. You can actually see the
mechanics in action! Very cool!
11/22/2008
This pencil is awesome! It produces a line much thinner than regular 0.5mm mechanical pencils are
able to. My letters are consisent - the width of all the strokes are the same. The point goes in
slightly when you press down (this is what causes the lead to turn), but it is hardly noticable.
It is lightweight, and comfortable to hold ^^